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Start Again – H&M Conscious


H&M Conscious Foundation (Class Project)


Art Director, Copy & Illustrator



This is an advertisement created for a collection of recycled jeans by the H&M Conscious Foundation. The idea is that when one life ends, another one begins, creating an endless cycle represented by the Penrose stairs and the mirror.

Copy translated in English: "Fashion is a cycle. Your clothes are a cycle as well" / "New collection of recycled jeans by H&M"

Note: This is creative exercise. It is unaffiliated with the brand.

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